6 Steps to Establish a Scalable Content Production Process
August 3, 2023
On GoContent.ai, quickly generate articles and social media posts for your “Content Production Process” project. Start generating articles or generating social posts now.
The capacity to generate valuable content can either bolster or hinder your company’s success. Begin on the right track by implementing an exceptional content production process.
Published on December 19, 2022 by ….
Content creation, or content production, holds a pivotal role in your content marketing strategy since you can’t promote content that doesn’t exist. A well-defined content creation process eliminates the stress of posting hastily and transforms content production into a streamlined operation.
Understanding Scalable Content Production
Scalability in a business context denotes the ability to grow and adapt over time. When aiming to expand your business, devising a strategy for scaling your operations is imperative.
Scalable content production revolves around creating a replicable process. Whether you’re crafting five or fifty pieces of content per month, a scalable content production process employs consistent steps. The advantages of such a process include:
Simplifying onboarding for new team members.
Swiftly pinpointing content gaps.
Automating administrative tasks to save time.
Withstanding unforeseen changes efficiently.
Developing a Content Production Process
Establishing a content production process reaps time-saving benefits as your business expands, freeing you to concentrate on critical matters. Including all relevant team members from the outset ensures comprehensive insights and transparent processes.
Key personnel to involve in your content production process are
Content writers.
Graphic designers.
Social media managers.
Other creative or production team members.
Once assembled, outline your streamlined approach through whiteboarding or documentation, aiming for eventual transfer of process management to your content production team.
Steps to Creating a Content Production Process
1. Define Content Storage Location
Before delving into workflows and production steps, choose a central location for content files before they go public. Opt for an expandable cloud server for secure storage, steering clear of individual emails. Organize content systematically with intuitive file naming conventions.
2. Idea Creation and Storage Setup
With your file system in place, compile a list of content ideas for your production team. Coordinate keyword research and editorial strategies to determine content creation frequency and placement in the content calendar.
3. Set Content Deadlines
Align publishing deadlines with your business or marketing goals, distributing them across the month. Prepare content briefs, conduct keyword research, and define content goals for each piece.
4. Design Workflows for Different Formats
Detail the sequential steps for converting draft content into published pieces. Customize workflows for various content types such as blogs, videos, and social media posts.
5. Delegate Tasks and Handoffs
Evaluate team capacity and assess whether additional resources are required to achieve content goals. Distribute responsibilities to avoid bottlenecks in production.
6. Incorporate Review Phases
Plan periodic reviews, typically occurring within 90 days to six months of initializing your content production process. Gather insights from your team to assess content performance, process efficiency, and employee satisfaction.
Tools to Simplify Content Production Process
Throughout the content production process, leverage tools for enhanced efficiency:
1. GoContent.ai
GoContent: helps you create articles and social content at scale leveraging top-notch artificial intelligence
By implementing these steps and tools, you can establish a robust and scalable content production process that enhances efficiency and facilitates business growth
